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Privacy Policy

Discover Wines Asia Limited are committed to protecting and respecting the privacy of all of our clients, and we understand that you care about how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed.

We collect your personal data for two main reasons:

  • To process any orders you make and to deliver those orders to you

  • To send you special offers, pre-sale offers and business updates


We promise:

  • That you can control the personal data you provide us with and that we will always be transparent about how we collect and use it

  • We will always tell you what personal data we are collecting from you, the means by which we will collect it and how we will use it. We will only use your personal data for the purposes we originally told you about


Who are we?

Discover Wines Asia is a private company registered in Hong Kong. Our registered address is Office 1002, 10th Floor, Gold & Silver Commercial Building, 12-18 Mercer Street, Hong Kong. If you have any questions about how we look after your personal data, you can contact us:


How do we collect your personal data?

  • When you give it to us directly. For example, when you create a customer account, communicate with us or purchase our products or services, you may choose to give us certain information.


What category of personal data do we collect?

  • Your name and contact details

This can include your postal, billing and delivery addresses (which would include the addresses of any family or friends you choose to send wine to); your telephone number(s), including, if you provide it, your mobile number; and your email address

  • Purchases and orders made by you

  • When you set up an account with us, your password

  • Your correspondence with us


How and why do we use your personal data?

  • To send you the wines and other products and services you have purchased

  • To present you with information on new wines and pre-release offers or updates

  • To comply with the law (for example, to ensure that we only sell products containing alcohol to those aged 18 or over)

  • Complete a transaction or authorize a purchase that you have requested

  • Verify the accuracy of information you submitted to us

  • Monitor, administer or improve the site or develop future web site

  • Contact you about the site or inquiries you make through the site


When do we share personal data?

We have to share some of your personal data with certain third parties so that we can provide you with our products and services. Our core service provider includes the courier company we use to deliver our products to you, we need to share data with them to deliver you wine.

We never share your data with other third party companies unless you have consented to say that it is ok to do so.

We are required to co-operate with regulators and law enforcement agencies. Although it does not happen often, regulators and law enforcement agencies can require us to share information with them as part of an investigation; this may include your personal data. We would have to disclose your personal data where we believe that disclosure is reasonably necessary to comply with the regulator or crime enforcement agency’s demand.


How long do we hold your personal data for?

We will not keep your personal data for longer than is necessary for the purposes described in this policy.

As a guide:

  • we will keep personal data while your account is active

  • we may keep certain categories of personal data after your account is closed in order to meet any legal or regulatory requirements, or to resolve a legal dispute

  • and, because of this, we may keep different types of personal data for different lengths of time (for instance, we may need to keep certain personal data relating to your purchases in order to comply with Hong Kong tax reporting requirements)

Your rights

You have a number of rights under data protection laws; these are summarised below:

  • the right to be informed

We need to be clear with you about how we process your personal data. We do this through our Privacy Policy, which we will keep as up to date as possible

  • the right of access

You can access the personal data we hold on you by contacting us on +852 5324 9904 or To process your request, we will ask you to send us two forms of proof of identity so that we can be sure we are releasing your personal data to the right person. We will process your request within one month or, if the request is particularly complex, two months.

  • the right to rectification

We welcome feedback from you to ensure our records are as accurate and up-to-date as possible. If you think that the information we hold about you is inaccurate or incomplete please ask us to correct it by contacting us on +852 5324 9904 or

  • the right to erasure

You can ask us to delete your personal data; however, this is not an absolute right. We can refuse to erase personal data which we need to keep (i) to comply with a legal obligation (for instance, we are required by HK law to keep certain personal data for up to 7 years for auditing purposes); and (ii) in relation to the exercise or defence of any legal claims.

When you ask us to delete your personal data, we assume that you do not want to hear from us again. Other than as described above, we will always comply with your request and do so promptly.

  • the right to transfer your personal data (known as data portability)

You have the right to move, copy or transfer your personal data from one organisation to another. We hold little information that would be much use to another wine merchant but if you do wish to transfer your personal data we would be happy to help.

  • the right to object

If you would like us to stop processing your personal data for marketing purposes simply let us know by contacting us on +852 5324 9904 or

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